Follow these steps and answer these questions if you are targeting a consumer market (selling to people, not medium or large businesses) and want to save time and money reaching BUYERS – people who want to buy your product or service. Step One: Identify your ideal customer Create a fictitious identity of the ideal buyer in your target market. Let’s call that a persona. Answer these questions: What gender is the person? How old is s/he? What is his/her income level? What is hi