Here’s The Problem - Researching your competitor online will have you typing their name/s every time you want to do it; only to get back links to everywhere Google finds the name. You probably just want to know what’s new, and you probably want that automated. You would prefer to just do it once and be done with it. Google has a tool for that. It will take you one minute to set up, and save you countless hours. This free tool is called Google Alerts. Go to www.google.com/aler